Art.com 2018 Holiday Campaign
Our 2018 holiday visuals were rooted in a rich jewel tone color palette from which glowed gilded accents, warm whites, and clean illustrations which subtly yet unmistakably evoked the season, creating an atmosphere both lavish and welcoming.
Gift Guide
Our holiday gift guide was designed to offer numerous entry points to the gift-seeking shopper. It surfaced categories both broad (Gifts for Her) and niche (Mountains!), ready-to-shop products for who knows a classic when they see it, and ample in-situ photography to underline the effect art can have on a living space.
Homepage Featured Collections
Marketing Assets
Art.com 2018 Valentine’s Campaign
If candy hearts and abstract art fell in love.
Art.com 2017 Holiday Campaign
The first big holiday campaign under new company leadership, the objective here was flexibility and versatility. With a number of broad visuals gestures — the angled art which provided a distinctive presentation for any otherwise unrelated assortment of products; the gold-foil text frames which lent deep-discounting an air of class; the Art Means More lockup, which was a through-line for our gifting-focused assets — we managed to maintain a visual continuity while foregrounding rapid iteration, on-the-fly testing, and the subsequent learnings.